Donates USD 25,000 raised at last
open day to the UN WFP program
Harley-Davidson Middle East and North Africa
(MENA), a subsidiary of the iconic motorcycle brand Harley-Davidson Europe,
Middle East and Africa, have held its 110 years celebration on the 26th of
November 2012 in Dubai, UAE. The event took place at Al Badia Golf Club
Intercontinental Dubai Festival City, and hosted over 200 guests and Harley-Davidson
dealers from across the MENA region.
Apart from celebrating Harley-Davidson’s 110 years
of “Fuelling Dreams”, the event showcased the latest 2013 motorcycles and the
new Harley-Davidson line of motor clothing collection via a unique show.
Highlights included the introduction of the new CVO
Breakout softail bike, the launch of three new colours in the Hard Candy Custom
range that are expected to revolutionize bike paint, a design refresh for the
Street Bob, and the introduction of two limited editions for the Sportster
1200C.
“This is a momentous occasion for Harley-Davidson,
and for thousands of Harley enthusiasts in MENA and around the world. Harley-Davidson
motorcycles have been and will always be fuelling dreams; offering freedom,
joy, adventure to its community. In this 110 years celebration we are delighted
and happy to keep on growing and offering our very large community of friends
from across the region with what’s needed to keep the drive and fun” said Elsa
Abi Nader, Regional Marketing Manager - Harley Davidson MENA.
The 110 year celebration event also saw Harley
Davidson hand over a check for USD 25,000 to the UN for its World Food Program.
The funds were raised at the ‘Join the Ride, Change Lives’ Open House Day
held on the weekend of Oct 11 – 14 2012 in MENA (UAE, Oman, Qatar, KSA,
Bahrain, Kuwait, Lebanon, Jordan, Egypt,
Morocco), where Harley-Davidson’s newest 2013 models were also
unveiled. Riders were invited to buy Harley-Davidson pins, with each pin sold
generating sufficient funds to feed over thirty underprivileged school children
a day.
“Our customers are our biggest groups of friends in
the world, and it is only fitting that we involve them in a celebration of the
Harley-Davidson legacy spanning over a century. It’s a chance to share our friendship,
show our appreciation, and create a spirit of genuine camaraderie and
community,” said Paul De Jongh, Area Manager, Harley Davidson MENA.
The Harley-Davidson 110 year celebration has a
global itinerary in 2013. Twelve events span 11 countries on six continents
including North America, South America, Europe, Asia, Africa and Australia. The
festivities began last week with a 110th Anniversary Celebration kickoff party
at the Harley-Davidson Museum in Milwaukee, the Motor Company’s birthplace.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight
custom, cruiser and touring motorcycles and offers a complete line of
Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and
general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com. Harley Davidson engages with a vibrant community
of riders and enthusiasts on its Facebook MENA page at http://www.facebook.com/HarleyDavidsonMENA
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