Under the patronage of His Highness Sheikh Falah
Bin Zayed Al Nahyan
Pink Polo celebrates 4th
consecutive year as iconic breast cancer awareness event in the UAE presented
by ADCB
Upcoming fun-filled family day promises to be an
affair to remember
The 4th
Annual Pink Polo match is announced to take place on the Friday 8th
November, 2013 at the Ghantoot Racing and Polo Club, announced at a press
conference held earlier today at the St. Regis Hotel, Abu Dhabi.
Launched
in 2010 and an initial attendance of more than 3,000 spectators, the event is
held under the patronage of Ghantoot Racing and Polo Club Chairman, HH Sheikh
Falah Bin Zayed Al Nahyan, as a way of increasing breast cancer awareness in
the UAE.
Polo
enthusiasts from across the nation will converge at the UAE’s Royal Ghantoot
Racing & Polo Club to witness the action at the main event, as the
Argentinian’s lock horns with the Emirati team in an all out battle for awareness
first, and competition second.
The
iconic breast cancer awareness drive held every year has garnered a favorable
response from the UAE population since its inception, due to its roster of fun
activities and competitions prior to the exhibition polo match that promises
entertainment for all age groups, such as pony and camel rides, falcon show, photo
sessions with polo players, camel polo, balloon release, and a military skydive
show
Other
attractions include hot air balloon, face painting, henna, magic acts, balloon
artists, doll house lounge, meet and greet photo wall, football tricks and tips
coaching, live BBQ, live DJ, and much more.
All
donations from the event along with 20
percent of the proceeds from sales will go to Pink Caravan, a committee-run
campaign that aims to raise 15 Million AED to continue outreach
programs to the Nation, support breast cancer awareness and reinforce their support
systems.
.
In
addition, a best ‘pink dressed’ award is held to motivate attendees – adults,
children, and even pets – to don their best pink outfit in support for the
fight against the breast cancer and also in honour of those who survived the deadly
disease, with prizes being handed out to the winning participants in the
category.
Regarded
as the nucleus of awareness dissemination at the event, the Pink Clinic is the
venue to meet with medical experts and breast cancer survivors, learn self-examination
techniques and undergo free screenings at the mobile mammography unit.
This
year’s event is presented by ADCB and supported by Abu Dhabi Health Authority, Abu
Dhabi Sports Council, Capital D Studio, Etihad Airways, KBS Communications, The
DollHouse Dubai, The Living Room
Cafe, Trio Couture, Yes Chef Catering,
Almeka, St. Regis Abu Dhabi, and Abu Dhabi Media as its official media partner
.
H.E Saeed Bin Houfan, Vice Chairman of Ghantoot Racing and Polo Club said “We are very excited to host the this event four years in a
row. With the tremendous response it has achieved so far, we are positive that
this will be a hallmark event that will place the UAE as a nation that cares
and promotes worthy causes, bringing maximum awareness to its growing population
and thereby setting an example for other nations to follow.”
Dr. Majdi Abd El Muhdi, Head of Corporate
Communications at ADCB said: “ADCB has been associated with Pink Polo since its
inception and we are very happy with our continued involvement in this unique
project which uses a fun and family friendly sporting vehicle to raise
awareness of a very serious issue.
I know that the players have been working hard and I
wish them good luck as they take to the pitch,” he said.
Oliver Key, General Manager, The St. Regis Abu Dhabi
commented on the hotel’s involvement at Pink Polo. “We are proud to be a
part of Pink Polo to help raise awareness about breast cancer. As polo is
an innate part of the St. Regis legacy, this event gives us the opportunity to
support an important cause and also provide our partners and guests with an
exclusive polo experience.”
Breast cancer is the
most commonly diagnosed cancer in the UAE and is the second-biggest killer of
women in the country. If discovered and treated at an early stage, 98 per cent
of sufferers will survive. However only 30 per cent of breast cancer cases in
the UAE are diagnosed early.
For further information, kindly visit www.pinkpolo.ae or visit
Facebook “Official Pink Polo UAE or Twitter @Pink_Polo”.
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