Wednesday 12 March 2014

Contemporary, comfortable elegance @JudithHobby


Judith Hobby Clothing ticks all the boxes for dressing in the desert

Following fashion in the heat of Dubai can be tough. Finding the balance of elegant yet conservative, fashionable but affordable leaves many of us in a quandary.
Sound familiar? Then look no further than Judith Hobby Clothing. Designed specifically to be comfortable but without compromising on style, her pieces are designed for mixing, matching and layering all year around. Made in one size, these versatile garments will fit most shapes and sizes, and for anyone needing an expert’s eye, there is an in-house personal style consultant available for all fashion advice.
Judith Hobby Clothing started in Dubai in 2011 in response to the lack of affordable fashion
forward clothing in the market. Designer and owner, Judith Hobby, would originally travel overseas,
bringing back items of interest for her clients, but inspiring and affordable pieces became
increasingly difficult to source. This inspired Judith to try her hand at designing a couple of simple
pieces to gauge interest – the demand was overwhelming and she sold everything in one day! And so Judith Hobby Clothing began.
One of the biggest bestsellers is the Ella Jumpsuit (AED 350). This strapless jumpsuit is made from cotton jersey, has a flattering gathered bodice which is double lined to keep the shape and will suit all women. The wide legged palazzo trousers are designed to complement the gathered
top, creating an elegant line. This outfit comes in four different colours and can be worn with flat
shoes to shop or hit the beach, or pair them with heels and a jacket for a night on the town.

Other bestsellers include the Suski Top (AED 250) made from the softest butter crepe that allows this asymmetrical design to drape at exactly the right place. It’s simply the perfect top to transition
from day to evening.

If you’re more of a dressy girl, the sophisticated Dorothy Dress (AED 200) is a maxi dress available in black, teal and blue that is very comfortable for travelling in, but also sheer class for a lovely dinner date.

You can visit the website: judithhobbyclothing.com to marvel at the many versatile designs available, or register online for the newsletter and keep up to date on the open house events. From
skirts to trousers, jumpsuits and accessories, beach, office or party, Judith Hobby Clothing is your one-stop-shop for Dubai style.

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